Dating site usage

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

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However, the questions we ask at the start of every conversation help us provide you with the very best possible support for your situation, and help our organization work toward our mission.

Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.

And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.

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