Baby boomer and dating services
Carelinx simply takes a 15 percent fee out of every invoice processed through its service.“We do a good job in finding the right match, but then we provide all the technology that handles all the caregiving management,” Sheik said.
“So no matter if the loved one who’s finding care for their parents lives far away or has to hold down a full-time job, they can easily use our Web and/or mobile solutions to see when the caregiver arrived and all the activities that they did on a day-to-day basis.” Keep It Simple Creating tech for boomers and seniors is much different than doing it for millennials.
“I really think it’s a positive.” Like many couples in 2015, Doug Main and Carol Tracy met using an app, but unlike many, they did so using Stitch, a startup that specializes in helping baby boomers and senior citizens find companions.
.2 Trillion In Spending Power Fueling Silicon Valley's newfound interest in the boomer and senior market is the demographic's growing adoption of technology.
And unlike younger tech users, who typically prefer to use free and ad-supported services, this older demographic is accustomed to paying for services and spends .2 trillion annually, according to the AARP.“People had given up on that market segment because the friction was a little bit higher,” but that is now changing, said Kevin Davis, 33, CEO of Geekatoo, a startup that connects boomers and seniors with experts who can teach them how to use technology.We were pen pals,” Tracy said, laughing, with Main at her side.Stitch, which specializes in helping those 50 and older find companions, is among a wave of new startups whose attention is placed squarely on baby boomers and senior citizens.“People always used to think about the 18-49 group, but now we say that the 50 group is a larger, growing market with lots of money to spend.”But aside from the business opportunity, many in tech are starting to feel it’s their responsibility to ensure that boomers and seniors don’t get left behind as the world becomes more tech-reliant and give them access to Silicon Valley-bred services that can raise their quality of life.“We need innovators, entrepreneurs to focus on how to do those things, and in a way that respects the independence and the dignity of [these users],” said Matt Karls, assistant director of strategic investments at Cambia Health Solutions, which invests in startups focused on making healthcare more affordable.